Job description
Agecncy Side Role
Role: Activation Executive
Channels: Paid Social + Programmatic media buying (Bonus if you have experience)
Location : Melbourne
Hyrbrid : 3 days work from office, 2 days work from home
Role Overview: As our new Activation Executive, you'll be the mastermind behind managing and optimizing paid social campaigns and programmatic media buying. You'll work closely with clients to drive stellar results and take our digital strategies to the next level.
What You'll Be Doing:
- Campaign Magic: Set up, manage, and optimize paid social campaigns across platforms like Facebook, Instagram, LinkedIn, and TikTok. Bonus points if you have a knack for programmatic media buying!
- Budget Boss: Allocate budgets wisely, manage bids, and target audiences to drive maximum performance and ROI.
- Data Deep Dive: Analyze campaign data to spot trends and make data-driven decisions. Proficiency in Google Analytics and social media dashboards is essential.
- Reporting Rockstar: Prepare and present detailed performance reports for clients, showcasing key metrics like ROI, CPA, CTR, and conversion rates.
- A/B Testing: Run A/B tests on ad creatives, audiences, and bidding strategies to find the winning formulas.
- Client Liaison: Keep clients updated on campaign performance, gather feedback, and tweak strategies to meet their goals.
- Collaboration: Work closely with account managers and clients to understand campaign objectives, target audiences, and KPIs.
What We're Looking For:
- Experience: 1+ years managing paid social campaigns. Bonus if you have experience with programmatic media buying!
- Skills: Strong analytical abilities, budget management, and optimization skills. Familiarity with Google Tag Manager is a plus.
- Certifications: Facebook Blueprint, Google Analytics, or similar certifications are a bonus.
Why You'll Love It Here:
- Flexibility: Enjoy a hybrid work setup-3 days in the office, 2 days from home.
- Innovative Environment: Work on exciting projects that push the envelope in digital marketing.
- Great Team: Join a supportive and fun team that values creativity and professional growth.
Rachel Fernandez
[email protected]
www.linkedin.com/in/rachel-fernandez/
Paxus values diversity and welcomes applications from Indigenous Australians, people from diverse cultural and linguistic backgrounds and people living with a disability. If you require an adjustment to the recruitment process, including the application form in an alternate format, please contact me on the above contact details.
