Job description
Role: SEO Manager
Location: Melbourne
Why Us?
Innovative Career Paths: Elevate your career with groundbreaking strategies that redefine success for our clients and team alike.
Vibrant Culture: Our workplace is dynamic, fast-paced, and supportive, fostering growth both professionally and personally.
Perks and Benefits
- Continuous Learning: Dive into diverse training programs across various mediums to expand your skills.
- Extra Time Off: Enjoy additional annual leave because work-life balance matters.
- Health and Wellbeing: Receive allowances to support your health and wellness goals.
- Team Bonding: Engage in social events, team lunches, and activities that strengthen our community.
- Employee Rewards: Benefit from generous discounts and a referral bonus program.
Role Overview
Strategic Planning and Technical Execution
- Develop and execute SEO strategies aligned with client objectives.
- Conduct thorough market and competitor analyses to identify opportunities.
- Optimize web content and meta data for targeted keywords.
- Utilize social media platforms to bolster off-page SEO efforts.
- Collaborate with content creators to produce and promote valuable content.
- Perform technical audits and resolve crawlability and indexing issues.
- Ensure SEO-friendly website architecture, URL structure, and internal linking.
- Promote content to generate high-quality backlinks.
- Monitor website performance using Google Analytics and Search Console.
- Generate and adjust SEO performance reports based on ROI.
Client Communication
- Act as the primary liaison for clients regarding SEO strategies and performance.
- Provide regular updates and insights on SEO performance metrics.
- Educate clients on SEO best practices and the impact of SEO activities.
- Offer ongoing support and guidance to ensure client satisfaction.
Qualifications
- 4+ years of SEO experience, preferably in a digital agency setting.
- Deep expertise in on-page, off-page, and technical SEO practices.
- Proficiency in keyword research tools such as Ahrefs, SEMrush, and Moz.
- Knowledge of website architecture, HTML, CSS, and JavaScript.
- Experience with tools like Screaming Frog, DeepCrawl, and Google Search Console.
- Proficient in Google Analytics, Google Data Studio, and other analytics tools.
- Familiarity with e-commerce platforms like Shopify, Magento, and WooCommerce.
- Strong understanding of conversion rate optimization and mobile SEO best practices.
- Bonus: Certifications in Google Analytics, Moz, or SEMrush are advantageous.
Rachel Fernandez
[email protected]
www.linkedin.com/in/rachel-fernandez/
Paxus values diversity and welcomes applications from Indigenous Australians, people from diverse cultural and linguistic backgrounds and people living with a disability. If you require an adjustment to the recruitment process, including the application form in an alternate format, please contact me on the above contact details.