Job description

Company Type: Digital Marketing Agency
Client Type: B2B, Tech & Consulting
Role: Senior SEO Specialist
Location: Melbourne

*Please mention your VISA Status/Working Rights in your resume*

Why work for this agency

About the Role

Technical Implementation (40%)

Perform regular technical audits to identify and resolve issues affecting search engine crawlability and indexing.
Implement optimization of web content, including meta tags, headers, and body text, for targeted keywords. Ensure website architecture, URL structure, and internal linking are optimized for search engines.
Execute promotion of content across various channels to generate backlinks.
Utilize tools like Google Analytics, Search Console, and other SEO tools to monitor and analyze website performance.
Generate regular reports on SEO performance, including key metrics like traffic, rankings, and conversions. Measure the return on investment for SEO activities and adjust strategies accordingly.

Client Communication (20%)

Act as a point of contact for clients regarding SEO matters, providing updates, insights, and recommendations.
Provide regular reports to clients on SEO performance, including key metrics like traffic, rankings, and conversions.
Offer insights and recommendations based on performance data to help clients understand the impact of SEO efforts.
Educate clients on SEO best practices and the importance of various SEO activities.
Provide ongoing support and guidance to clients to ensure they understand and are satisfied with the SEO strategies being implemented.

Planning & Strategy (40%)

Develop comprehensive SEO strategies tailored to each client's business goals, industry, and target audience.
Conduct thorough market and competitor analysis to identify opportunities and threats.
Plan the optimization of web content, including meta tags, headers, and body text, for targeted keywords.
Plan the integration of social media platforms to enhance off-page SEO efforts.
Identify high-value keywords and phrases that align with clients' goals.
Collaborate with content creators to produce link-worthy content and plan its promotion across various channels.

Requirements

Must have 2+ years of experience working with SEO preferably in a digital agency environment.
In-depth knowledge of SEO principles, including on-page, off-page, and technical SEO.
Proficiency in keyword research tools like Google Keyword Planner, Ahrefs, SEMrush, and Moz.
Understanding of website architecture, HTML, CSS, JavaScript, and how they affect SEO. Experience with tools like Screaming Frog, DeepCrawl, and Google Search Console.
Proficiency in using Google Analytics, Google Data Studio, and other analytics tools to monitor and report on SEO performance.
Familiarity with popular e-commerce platforms like Shopify, Magento, WooCommerce, and BigCommerce, and understanding how to optimize these for SEO.
Knowledge of conversion rate optimization techniques to improve user experience and increase conversions.
Understanding of mobile SEO best practices and optimization techniques.
Excellent verbal and written communication skills to interact with clients and present SEO strategies and results clearly.

Bonus if you have certifications with Google Analytics, Moz or SEMrush.

Non-technical skills important for this job

*Please mention your VISA Status/Working Rights in your resume to be considered for interviews*

Senior SEO Specialist {Digital Agency Role}